Abstract

The previous studies on diffusion of innovation indicates that the diffusion of innovation is often very difficult. The end-users do not adopt and implement all technologies that has obvious advantages over others in an organization. This is the case for many technologies, and it is particularly relevant for Geographic Information Systems (GIS). Accordingly, the diffusion of GIS in an organization setting will be subject to the influence of several factors that interact with one another to make it operate. Therefore, the purpose of this research was to explore on the diffusion process towards diffusion of GIS within ESCOM. Using a single case study approach, the research employed a semi- questionnaire and unstructured interview on respondents in influential positions that had direct input into the diffusion of GIS. The results closely mirrored the five stages of Rogers (2003) in the process of innovation within an organization but more broadly defined. To be considered when diffusing GIS in an organization are the following four key factors: Management, Technology, Readiness of the organization and Environment. Each factor represents unique challenge for innovation diffusion. The study concludes that awareness and experience with the GIS is essential for a successful outcome.

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School	: School of Natural and Applied Sciences
Issued Date	: 2017

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